Information about ROWBOTS Fitzrovia
W1W 8BB, London
Opening hours
- sunday: 8:30-13:30
- monday: 6h-21h
- tuesday: 6h-21h
- wednesday: 6h-21h
- thursday: 6h-21h
- friday: 6h-20h
- saturday: 8h-14h
Our comment from FitFit UK about ROWBOTS Fitzrovia:
Welcome to ROWBOTS Fitzrovia, a premier fitness studio located in London, UK, known for its exceptional facilities and vibrant atmosphere. Visitors consistently mention the cleanliness and high-quality amenities, which make for a fresh and enjoyable workout experience. The staff and instructors, particularly Prince and Pele, have received glowing praise for their friendly and supportive approach, ensuring every guest feels welcomed and motivated to push their limits.
Classes here offer a perfect blend of rowing, strength training, and HIIT, catering to various skill levels while providing an energizing and challenging environment. Many users appreciate the sense of community fostered within the gym, where members bond and encourage each other during workouts. The interactive sound and light displays add an entertaining element, making workouts an engaging experience.
While most feedback highlights the positive aspects, a few users have pointed out some areas for improvement. The changing rooms and studio can feel congested at times, and some visitors felt that the COVID-19 safety protocols could be more visible. Nevertheless, the staff has addressed concerns about safety measures and are committed to ensuring a comfortable experience for all.
Overall, ROWBOTS Fitzrovia stands out for its enthusiastic instructors, well-maintained facilities, and a welcoming atmosphere that keeps attendees coming back for more. If you're looking for an engaging and effective workout, look no further than ROWBOTS!
Services, Machines and Guided Classes
ROWBOTS Fitzrovia: Opinions
Fantastic experience: Visited here for the first time and was welcomed into the studio by Prince, he talked me through the class plan & was very helpful with assisting me. The toilets and changing room facility is really good, everything is tidy and clean, and very well put together. I really enjoyed the class, it was a mixture of weights & water rowing! The instructor was excellent & his energy was contagious. I would definitely recommend this place and come back again for sure.
Negative experience: Very bad experience… Called in to ask if I could still make a class, commuted my way there to find out there was no more space available. Receptionist was very unwilling to help. Will not be coming back.
Fantastic experience: I am visiting from NYC and took class today since the drop-in rate is 15 on Fridays. Prince was the studio manager and Nick was the instructor. Both were super nice. The facilities were clean and the workout was good - I would recommend it for an intermediate or advanced workout. A tip: anyone super tall (5’10”+ should pick a higher number station - like rowers 9/10/11/12) because the lower ones are in front of the weight racks so you have less room for things like burpees.
Negative experience: A few months back I got injured in their changing room, the glass was broken of a shower and it shattered all over my leg. The only thing they did was offer 3 classes free, how is that going to help?
Fantastic experience: Awesome ! The coach was super energetic and motivating. We sweat and we trained hard thanks to him. Fully recommended
Fantastic experience: Really friendly staff, made to feel welcome. They really are passionate about creating different classes and focusing on different body workouts. Intense but definitely makes you push yourself.
Fantastic experience: Very friendly atmosphere, trainers push you to your limits, always leave feeling energized
Fantastic experience: Clean high end gym with great facilities and equipment. Friendly staff and great trainers.
Fantastic experience: Prince always puts a smile on my face and gets me amped to smash the workout and win the day !
Fantastic experience: Prince, studio manager, is a legend! Excellent, varied workout as well
Fantastic experience: I came to this gym once thinking it would be a fun change of pace, and now can't stop coming back. Their workouts build not only your physical strength and endurance, but also mental fortitude. The coaches challenge you and you push yourself, while at the same time being fun. Workouts are displayed on the screen. There's actually a sense of community where people chat with everyone (and in some workouts, work together) and the staff are all top notch. Also have some of the best amenities, even for a luxury gym. Can't recommend it enough.
Fantastic experience: One of the best studios in the area
Fantastic experience: Great spot! Had an excellent workout, instructor (Nick) was fantastic and the owner was very nice. Would definitely go again. Thanks, Rowbots!
Fantastic experience: Good, knowledgeable instructors. Hard workout!
Fantastic experience: Total workout!!
Fantastic experience: Nice workout! Feels good :)
Fantastic experience: Great classes Great trainers the vibe is always there
Positive experience: Enjoyed it! Things to know for first-timers: You have to create an account, but they do offer a single class purchase option. When you pick your spot, know that you will start either on the rower or floor, depending on which you reserved. There was no warm up/stretch at the beginning, so you may want to do your own beforehand. The Reset class was focused on making time/distance - everyone at their own rhythm, which felt a little chaotic but the instructor keeps you focused on your goal. I appreciated the form tips. The music was high energy electronic type. Not my preference but works for the class. The instructor, Pele, was friendly, encouraging and paid attention to everyone. Towels provided and a water filling station. They also sell coffee and smoothies, which you can preorder when you book your class. The changing room is small but decent. If you plan to shower and dress after, allow time as the room was crowded and you may have to wait for a shower or dryer. The products provided seemed like they were nice, but I didn’t use. I enjoyed it and it was a good workout. A little intimidating at first with some very fit people there, but the low light, loud music and friendly instructor keep you focused on yourself. When visiting London, I’ll return. Would be a regular if I lived here. Thanks, Rowbots!
Fantastic experience: Great concept, high quality of execution. Good amenities included
Fantastic experience: AMAZING
Fantastic experience: Great format, great instructors, great workout. I’ve been really impressed by the Rowbots setup: it’s tough, but they seem to have figured out a way of getting you to dig that bit deeper. I keep going back for more, so I guess that suggests they are doing something right! Keep up the good work Rowbots!
Thanks so much for the great review Eddie! Keep up the good work - you’re smashing it. Officially a Rowbot! Keep building that #MachineMindset! ⚡️
Fantastic experience: Great concept and great staff! All in all very enjoyable
Thanks for the review Sam!
Fantastic experience: This is my go to place, no effort/discipline required! Big thanks Pele & Rowbots!
Fantastic experience: The original Rowbots! Never a dull moment when getting a sweat on!!! Come onnnn
Fantastic experience: Amazing trainers, classes and post workout shakes! One of the best their is - fact.
Fantastic experience: One of the best fitness classes I’ve done! Inspiring trainers and programming that will challenge you both mentally and physically. Couldn’t recommend more
Fantastic experience: Fab staff!
Negative experience: Load of CrossFit wollys charging top dollar for a gimmick experience.
Fantastic experience: It was great fun.....loved this !!!
Fantastic experience: Great atmosphere, inspiring trainers, lovely facilities
Fantastic experience: Wow! What an experience! You are will leave feeling like you are on top of the world. The team is knowledgeable and take the time to make sure to correct your posture as you work out. Both the staff and members are incredibly friendly making the entire experience pleasurable. I have already booked my next visit.
Thank you is much for your review, Troy! We can't wait to have you back in The Machine Room! It's time...to #SwitchOn ⚡️
Fantastic experience: Amazing workout, loved it
Thanks for coming Daniella. Hope to see you in the studio again soon!
Positive experience: The class was nice and intense HIIT based on intermittent hydro rowing and mix of free weights and bodyweight cardio. But the space is too congested! Both studio and the changing rooms are just too tight and impossible for any social distancing. Compared to all other studios and gyms in London, surprisingly, they aren't following the covid guidelines sadly. The class constituted packed people inside a low ceiling and apparently poor ventilated room with people screaming and breathing heavily on each other in less than even an arm distance that you could see the foggy sweat around you and on the mirrors. PS: I didn't feel very comfortable and safe being there. Hope the management takes the appropriate measures set by UK govt to foster a safe covid compliant environment for all like all other gyms.
Hi Param. Thank you for taking the time to leave a review. We are delighted to hear you enjoyed the class but are really sorry that you thought the space was too congested and that you didn’t feel comfortable. We can absolutely assure you that we are operating under government guidelines, reduced class capacity of 80%, previously 50% pre May 17th, with Covid safety protocols in place all around The Machine Room, communal areas and changing rooms, with an upgraded ventilation system that we had installed last year pre opening after the first lockdown, and hand sanitizers, masks and antiseptic wipes on each station. We would love to invite you down for a coffee/shake at your convenience where we can run through all our protocols and provide any further information you may need to help you feel more comfortable. It’s time…to #SwitchOn ⚡️ Kindest regards, ROWBOTS
Fantastic experience: I love everything about Rowbots. Great energy, amazing classes, professional trainers. Highly recommended! Thank you so much
Thanks so much for your review, Magdalena! You’re an absolute Rowbot and we are so delighted to have you as part of our family! It’s time…to #SwitchOn ⚡️
Fantastic experience: Best gym ever! Amazing team, great atmosphere. I highly recommend!
Thanks so much for your review, Veridiana! You’re an absolute Rowbot! Welcome to the family. It’s time...to #SwitchOn ⚡️
Fantastic experience: Loving the classes. Smashing me everytime. Trainers are very motivating.
Yes Nas! Officially a Rowbot! Welcome to the family ⚡️
Fantastic experience: Absolutely love ROWBOTS and the team bring me joy every time I go. Will be happy once things come out of lockdown and classes run again!
Yes Jamie, you absolute Rowbot ⚡️
Fantastic experience: This was my first experience of Rowbots I was truly amazed and impressed of the professionalism and approach and attention to detail that Sam and his team give their clients . They were so friendly and kind towards me. No egos in Rowbots ,this is what i call a boutique Gym . Matteo is an amazing trainer , I felt I have lost my stamina as I have not trained for 10 months . However , Matteo helps by talking to you in a confident way to encourage you to meet your goals. I belong to two gyms and I will be cancelling both memberships as Rowbots offers me more . The facilities are so clean and well looked after,Clean Towels are offered beautiful showers and the fragrance throughout the gym is welcoming .Also you can have lovely pre order Heath shakes they are a must. Please carry on Sam and the team in what you are doing . Attention to detail and personal approach are key in business . You really deserve to be where you are. This is what is missing in London it is affordable and yet limited in numbers that can attend which I prefer as this is what I feel the general public want under these circumstances . Other gyms around ,are dirty over crowded and encourage the wrong clientele . Sadly the staff don’t care about the clientele they stand around talking to their colleagues or friends . It’s just a money machine . Bravo once again Sam and the team for making my first visit so so enjoyable . I will certainly be back once this dreadful time we are all going through is over . Until then keep safe and well. Thank you Ian
Thanks so much for this lovely review Ian. Stay safe over the next few weeks and looking forward to seeing you in the Machine Room soon. Team ROWBOTS
Fantastic experience: Enjoying my Saturday morning workouts with Rowbots
Thank you for the kind review Max. Hope to see you in the Machine Room soon. #SwitchOn
Fantastic experience: Rowbots has a bit of magic running through its veins, I don't want to repeat what the other reviewers have written or what is written in their website but it's all what they have written and a bit more but I will say this the work outs second to none the trainers are second to none and I particularly love the interactive sound and light show that goes on through the session. If your thinking about giving it a go stop thinking, take action, switch on and join in!
Dj what a stunning review.Thank you so much for all the team. Looking forward to seeing you in The Machine Room soon. #SwitchOn
Fantastic experience: I bought a WaterRower a few months into lockdown and I’ve been doing Rowbots@Home since. I haven’t looked back! The online library of classes is extensive with all classes having rowing, floor, stretching and mindfulness elements. These work outs are as good as a workout in the studio and you can chose between the various Rowbots class types: Energy, Reset, Stamina and Action. The online zoom classes at Rowbots@Home are incredible. These workouts are savage! I’m often dripping in sweat when I’m finished and feel electrified. Easily the best workouts I’ve done this year! The coaches give real time feedback as if you’re in the studio - there is nowhere to hide! Just a truly awesome experience. It feels like I’m getting small group personal training for a fraction of the cost and in my own flat! Finally, the Rowbots coaches are the true gem of the experience. I’ve worked out with Tess, Pele, Matteo and Jonny. Each will make you suffer and succeed in equally measure. They are fantastic! I’m fitter both physically and mentally than I was before I started the Rowbots experience and this down to their training. Tess even helped me to find an osteopath to help rehab a pre-existing injury - this beyond what I’d expect from a HIIT studio. The coaches make you feel like you’re part of the Rowbots community without even having to be at the studio. They answer whatever questions you have and they’re good craic. I highly recommend.
Thanks for the epic review Jonathan, you are an absolute Rowbot! Keep smashing it! Sending you all the best from the entire Team ROWBOTS
Fantastic experience: Rowbots is the best fitness studio around! Great facilities, incredible instructors and smart programming.
Thanks for your review Leanne! Can’t wait to see you back in The Machine Room soon. It’s time…to #SwitchOn ⚡️
Fantastic experience: Love this place! Every single person working here is super friendly and helpful. The owners are so hands on making sure you have a good experience. The workout is intense and the instructors push you to get the best results. Love Rowbots!
Grant thanks so much for your kind words. You're an absolutely Rowbot! Looking forward to seeing you in The Machine Room soon! Team ROWBOTS
Fantastic experience: Great classes and vibe. All the instructors are lovely and I think the focus on mental wellness really magnifies the experience and benefits you get from the physical aspect. Simon makes a marvelous shake too...
Thank you for your kind review Drew. Hope to see you in the Machine Room soon you absolute ROWBOT
Fantastic experience: Love the classes here - my weekend staple! Especially love the Recharge class on Sundays with Nicole! The mix of rowing with strength training is so much more preferable than other HIIT classes around that involve intensive running which is not so good for many people with weaker knees and back!
Thank you for such a lovely review. Hope to see you in the Machine Room soon! Thanks
Fantastic experience: Greats classes I love them! Totally recommend Rowbots
Thanks so much for such a kind review. Looking forward to seeing you in the Machine Room soon! The ROWBOTS team
Fantastic experience: I love this place! The trainers are fantastic - Pele, Johnny F & Kayleigh have all their unique style and will push you to your limits. The atmosphere is great and all the staff are super friendly.
Thanks for the great feedback Balazs. It's great to have you in The Machine Room - see you soon!
Fantastic experience: The most unbelievable class, amazing studio and great trainers ! Highly recommend !
Thanks for coming Ria - hope to see you in The Machine Room soon!
Fantastic experience: As a former rower, I found this studio was a perfect mix of erging and strength training. I love that they have a different theme for each day (upper, energy, lower, recharge, etc.) Pele's class will kill you, but you come out feeling like a new person. Highly recommend.
Great to have you in the Machine Room Emma!! Glad you enjoyed it. Hope to see you again soon! Thanks
Fantastic experience: Where to start, the Rowers are comfier than any I've tried in any gym before. The low roof, mood lighting and music really sets the scene. Rowing is tough and generally avoided so if there's ever a place to break that barrier down this is it! The non-rowing part of the class is a killer also. As others have said, the shower facilities are spotless, all products are quality and smell great. The Dyson hair dryers are a nice touch. In an ideal world there'd be hangers to hang work clothes but it's definitely worth checking out!
Thanks for coming Jonathan! Glad you had a great time and look forward to seeing you in the studio soon!
Fantastic experience: A fresh and modern approach to working out Amazing workout with great motivated trainer - and music. Thanks Lauren! Loved the rowers - can’t believe they are so comfortable Can’t wait for my next session. Felt strong and energised for day of work! Beautiful clean changing rooms with amazing products including Dyson hairdryers Friendly and encouraging welcome from front of house at beginning and end!
Thank you for such a lovely review Marion! Glad you had a great time and we look forward seeing you soon in the studio!
Fantastic experience: Incredible, addictive workouts that absolutely put you through your paces and leave you feeling energised and positive. Instructors and front of house staff all delightful and the changing room facilities must be among the best in London - proper showers, designer body washes, hair care products, deodorant etc. They provide towels so all you need to take is your gymwear - and a good attitude to work out! Cannot recommend highly enough #switchon!
Thanks for the lovely review Ashley. We love having you in The Machine Room! See you very soon #SwitchOn
Fantastic experience: Great fun and a great workout! Nice changing rooms with proper showers. Give it a try!!
Melissa thank you for coming! Glad you had a positive experience and cannot wait to see you in the studio again! Thanks
Fantastic experience: First time at the gym and Kayleigh the trainer was extremely helpful, fun and gave clear instructions. It was an amazing workout session could definitely feel it too. Can't wait to do it again!
Thank you for coming Dee, glad you had a good time! Looking forward to seeing you in the stuff again soon! Thanks
Fantastic experience: This workout will put you through your paces in the best way. Pele is the best!!
Thanks for coming Ellie! Hope to see you in the studio again soon
Fantastic experience: Fantastic class today with Sana - such a fun workout and I feel so energised, positive and high (from the endorphins!). Love the decor and the green Reset smoothie/shake. 10/10
Thanks for coming Daniel. Hope you had a great time and looking forward to seeing you in the studio again soon!
Fantastic experience: Really Awesome class. Loved the playlist!
Thanks for coming Zoe. Hope to see you in the studio again soon!
Fantastic experience: I did a class with Sana today and it was amazing! It was such a good workout, I absolutely love the rower!
Thank you for coming to our studio. Glad you enjoyed the experience. Hope to see you soon!
Fantastic experience: Great studio. Even better staff, don't skip on the shakes!
Thank you for your kind words Melvyn, hope you to see you in the studio again soon!
Fantastic experience: Amazing class working lower body. Rowing machines are great and Pele is a superb instructor.
Thank you for your feedback Ilan, glad you had an amazing time. Hope to see you in the studio soon!
Fantastic experience: Incredible experiential fitness studio! Couldn’t recommend highly enough. Not only do you get an incredible physical workout, but you also feel mentally revitalised! I’m officially a ROWBOT.
Thanks for coming Greg, glad to hear you enjoyed your experience. Hope to see you in the studio soon!
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