
Information about iAMDEFiANCE FiTNESS
B64 6PS, Cradley Heath
Opening hours
- sunday: (closed)
- monday: 5h-23h
- tuesday: 5h-23h
- wednesday: 5h-23h
- thursday: 5h-23h
- friday: 5h-23h
- saturday: 5h-23h
Our comment from FitFit UK about iAMDEFiANCE FiTNESS:
Welcome to iAMDEFiANCE FiTNESS, a premier fitness center located in Cradley Heath, United Kingdom, where motivation and expert training converge to deliver real results. Our gym is designed for all fitness levels, offering a variety of sessions that are both challenging and fulfilling.
What sets us apart:
- Personalized Training: Our trainer, Dan, is known for his exceptional ability to tailor sessions to each individual’s fitness level and goals, ensuring effective and engaging workouts.
- Expertise and Knowledge: With extensive experience in personal training, Dan combines his profound knowledge of exercise techniques, nutrition, and effective training methods to maximize client results.
- Supportive Atmosphere: iAMDEFiANCE FiTNESS prides itself on a friendly and encouraging community where all members support each other, making every session a collaborative effort.
- Diverse Sessions: Our classes, including circuit training and boxing, are always varied, preventing monotony and ensuring continued growth and engagement.
- Quality Equipment: Equipped with a mix of functional fitness gear and traditional gym machines, we provide everything needed for a comprehensive workout.
Despite our many strengths, some users have mentioned that the intensity of workouts can be challenging for beginners, but Dan's supportive approach ensures everyone can push through and succeed. Overall, iAMDEFiANCE FiTNESS is highly recommended for anyone serious about transforming their fitness journey in a motivating environment.
Services, Machines and Guided Classes
iAMDEFiANCE FiTNESS: Opinions
Fantastic experience: I have been going to defiance gym for around 9 months now and my fitness levels have improved so much! Dan is a very experienced, motivated and dedicated trainer, who goes through the effort of ensuring no two classes are the same. Each session is very deliberate, and tailored to a specific focus. Dan is extremely effective at pushing you to your limits to ensure maximum benefits from the sessions. If you want to elevate your fitness to the next level, this is the gym for you!
Fantastic experience: Training with Dan has been a game changer. His private gym is top-class – fully equipped, spotless, and built for focused, effective sessions without the usual distractions you get in commercial gyms. His approach is direct, structured, and results-driven. He doesn’t just tell you what you want to hear – he challenges you, holds you accountable, and pushes you harder than you’d ever push yourself. Even when life outside the gym has been inconsistent, he’s kept me motivated and making progress. Since starting with him, my fitness and strength have all improved massively. If you want expert coaching in a high-quality, private environment, I can’t recommend Dan highly enough.
Fantastic experience: I would recommend iAMDEFiANCE gym to anyone willing to give it their all. Dan is an exceptionally knowledgeable and passionate coach who gives 100% in every session. I was nervous about joining at first, but now I just wish I had started sooner. The community are friendly, welcoming and supportive — everyone looks out for each other and helps push one another. The classes are challenging and push you to your limits, but they’re so rewarding that you’ll find yourself wanting to come back for more. Can’t thank Dan enough for helping me find my love for training again! Highly recommend!
Fantastic experience: Review for iAMDEFiANCE Gym iAMDEFiANCE has completely revolutionized my training! As a triathlete and coach, I’ve trained in many environments, but nothing compares to the level of support, expertise, and motivation this gym provides. From the moment I joined, the atmosphere has been electric—welcoming, high-energy, and built for results. Daniel is exceptional, blending technical knowledge with a real passion for pushing athletes to their best. The training programs are next-level, helping me break through plateaus I didn’t even realize I had. Whether it’s strength, conditioning, or endurance work, every session is designed to maximize performance. Since incorporating iAMDEFiANCE into my routine, I’ve seen a massive improvement in my power, resilience, and overall fitness. It’s not just a gym—it’s a game-changer. If you’re serious about taking your training to new heights, this is the place to be!
Fantastic experience: Daniel is a phenomenal PT. He transformed me from a complete beginner to achieving my fitness goals. His in-depth knowledge, personalised training, and unwavering motivation were key to my success. He pushed me harder than I thought possible and delivered incredible results. If you want a PT who gets you results, choose iAmDefiance.
Fantastic experience: Great gym!! Dan was very supportive and tailored sessions to meet my goals and abilities. Very sad to be relocating. Thanks Dan and all the best for the future
Fantastic experience: Since I’ve joined up with Dan at iAMDEFiANCE he’s helped me adapt to the hyrox style of training as I’ve predominantly done weight training and with this new approach I’ve completed 3 hyrox events which before I’d never been so interested in but it was the best decision I’ve made I’ve become the fittest I’ve ever been and now love the hybrid style of training and it’s a nice change from just the weight training would definitely recommended to train with Dan if your thinking of changing up your training
Fantastic experience: Highly recommended Iamdefiance Fitness. Great facility, best in class equipment and excellent advice, coaching and support on all aspects of fitness. Whatever your fitness goal’s are, Iamdefiance Fitness provides the perfect environment to make them happen.
Fantastic experience: Joined the gym in the summer and been loving the classes since. Really tough but in the best way. Dan pushes you to do more than you think you can do and I competed in an Hyrox for the first time this year! He has also been really helpful with adjusting exercises for a pre-existing injury. I certainly recommend to anyone who wants a challenge.
Fantastic experience: Dan is a very knowledgeable and a supportive coach. Since my time at iamdefinace I have improved my running time and I feel more confident with different weight movements. Dan is able to adapt any movement to any age/ability level and will explain the science behind movements and positions. In the space of 4 months I was able to do 3 Hyrox races and a Hyrox Simulation and improved my time EVERY SINGLE TIME. The community which Dan has created not only supports you but pushes you as well. Whenever you walk through those doors you don’t know what awaits you, but be sure that you will sweat and you will come out happier than you walked in.
Fantastic experience: I started Defiance on April 24. It has been an amazing experience. I completed 2 Hyrox's since joining the Hyrox sessions. I did not know what I was capable of until I started with Dan. Dan has helped me understand that fitness is physical and mental combined together. The knowledge is reflected in the sessions he delievers. I would highly recommend Defiance. It will bring out the best in you, I promise you.
Fantastic experience: I recently started training with Dan at his private gym. I joined because I needed the motivation, and Dan is a fantastic motivator who pushes you to do more than you thought possible. Each session is tailored to my fitness level and goals, ensuring personalized and effective training. Highly recommend Dan for anyone looking to get motivated and fit.
Fantastic experience: Absolutely fantastic gym . Dan is a great trainer very knowledgeable and pushes you to reach your goals . I am new to hyrox and Dan has helped to guide me through , learning a new way to train and changing my mindset in what I can achieve The gym has great potential equipment and a super friendly atmosphere, everybody in the classes supports each other and builds each other up .
Fantastic experience: What a FABULOUS gym! Follow iAMDEFiANCE FiTNESS on Instagram to see how amazing the gym and training sessions really are, you won't be disappointed. Firstly, Dan is an incredible trainer. He is extremely knowledgeable and puts together great sessions based on what his clients goals are. Dan works his clients HARD but in all the right ways, making them realise they are stronger and more capable than they realise and then continues to push for further improvements. He works some crazy hours so will always be able to fit his clients in too. The gym itself is kitted out perfectly. There is a combination of functional fitness equipment and conventional gym machines. As well as some "funky" equipment you don't get at a mainstream gym including a Jacobs ladder and tyre with hammer. I have done a month of couples PT sessions and the difference in my strength, fitness and stamina is incredible. The workouts are something I would never have done alone and I am forever grateful to Dan for getting me back on track and in love with training again.
Fantastic experience: Doing boxing sessions with Dan for months now, he is very knowledgable and has many years of experience boxing and training in general. Ive learnt alot! Attended circuit classes which are very intense! But you feel a sense of accomplishment once completed.. highly recommend!
Fantastic experience: My name is isa I’m 9 years old I have been going to boxing for four years and I just started training with Daniel doing one to one boxing four weeks ago x I can honestly say that within the last four weeks I have learnt more then I have in the last four years x I love going to Daniel he gives me the support and encouragement I need x my mom goes personal training with Daniel and loves it x I’m really happy that I have the opportunity to work with someone as caring passionate and enthusiastic as Daniel, I was going to quit boxing before I met Daniel because I did not believe that I was good enough xx any child who thinks there not good enough think again x
Fantastic experience: Done 1:1 sessions with Dan, his knowledge is amazing, he taught me so much and he provides the best service, the services he offers are unmatched, defiantly something for everything, would highly recommend Dan and his gym!
Fantastic experience: Toughness is in the soul and spirit, not in muscles." "Tough times never last, but tough people do." "I always felt that my greatest asset was not my physical ability, it was my mental ability." "I figure practice puts your brains in your muscles." I learnt this from the hard work and effort Daniel has put in to make me feel that I can do this x I had never been to the gym before meeting Daniel but he gives me the courage to keep coming back and pushing myself . A good teacher is like a candle—it consumes itself to light the way for others Daniel is an inspiration if you want to challenge and push yourself try I Am defiance you won’t look back ❤️
Fantastic experience: IAMDefiance Gym offers a motivating atmosphere with top-notch equipment. Daniel's expertise and personalized approach make sessions effective and enjoyable. Highly recommend for genuine fitness transformations.
Fantastic experience: Recently booked Dan after 25 years of never using (or thinking I needed) a PT but I’ve been amazed by progress in less than 4 weeks. Knowledge, intensity and variety is spot on - Dan quickly gauges fitness and strength levels of clients and sessions are planned accordingly. Clearly knows his stuff and communicates technique clearly. Great set up, loads of quality kit and above anything else Dans super reliable and enjoys getting the best out his clients. Definitely recommend ️♂️I
Fantastic experience: I attend once a week to do group circuits and I really enjoy it. It’s hard core, the weights and moves change every week. Dan is full of knowledge and always wants the best for all of his members.
Fantastic experience: 100% the best gym in the area I’ve been training with Dan for a couple of years now doing 2 PT sessions a week and training in Boxing for a while now which I thoroughly enjoy. Dan takes the time to explain where you are going wrong in a way I can understand and makes sure it’s properly understood before moving on. The circuits classes are always different and challenging and Dan always makes sure we put in 100% to get the best out of the workout. The new HYROX Classes are challenging and also are different every time Whether working in 2s or singles the workout is tough but everyone works together and communicate brilliantly together to get thru the workouts. Dan pushes us to our limits to get the best from us We leave the gym with nothing left in the bag to give And feel really accomplished each time. I would highly recommend this gym to anyone. No matter what their fitness level Dan will be able to help to reach your goal you have with his wealth of knowledge in this field. You won’t be disappointed
Fantastic experience: Highly recommend I am defiance gym if you are thinking about mixing up your training! The circuit training courses are really good all round fitness and the results are just as good. Dan the instructor constantly keeps you on your toes mixing up sessions.
Fantastic experience: My fitness has improved considerably since my sessions with Daniel Tailored to meet my needs. Excellent coach, highly recommend
Fantastic experience: Been weight training for 10 years in the gym and I haven’t seen as much change as I have since only doing around 10 sessions at I am defiance. Very professional, well presented set up, could not recommend enough.
Fantastic experience: Brilliant gym and brilliant atmosphere. I’m fairly new to the gym and the area but I felt welcome from the first moment I stepped into a class! Dan will push and guide you every step of the way. If you struggle with commitment and getting a proper sweat in this is the place to be!
Fantastic experience: Daniel always puts on great sessions that are different every time. Having just done a month of classes, I’ve seen the immediate impact on my fitness. Definitely recommend.
Fantastic experience: The circuit classes at the iAMDEFiANCE gym are a real challenge and have contributed to me improving my fitness and confidence as well as losing weight in recent months. Daniel always mixes up the classes so that no two sessions are the same, he pushes you to achieve your best but also provides support for newcomers so that they don't feel out of their depth.
Fantastic experience: I started iAM DEFiANCE FiTNESS about a few week ago and I’m quite surprised how my fitness level is starting to improve. Dan’s session are creative, varied and they challenge you. If you want to get fit and be serious about your health, Dan’s classes are the way to go!
Fantastic experience: Been going to this gym just over a month and enjoy the classes. I go twice a week and the classes vary each time. Dan is a knowledgeable instructor who has helped me with my form on some of the exercises. Recommend this gym if you’re looking to get fit and healthy.
Fantastic experience: This Is The Best Place I've Ever Trained, Hands Down! Dan Is An Amazing Trainer & Gives 110% To All His Clients & Classes. The Group Classes Encourage You To Push Yourself & It's A Family Environment Where There Is No Judgement. There's Been Lots Of Things That I've Been Unable To Do For A Long Time Because Of Put Downs, Fear & Doubt. However Dan Let's You Know That You Can Most Definitely Do It & Makes Any Adjustments You Need So That It Works For You & You Get The Most Out Of Each Exercise. You Are Always Encouraged To Build Yourself Up & Remove Your Fears & Doubts So You Can Become The Best Version Of Yourself & Smash Your Goals. The Encouragement Not Only Comes From Dan But Also Everyone In The Group. Even On My Worst Days, Coming To These Classes Gives Me The Boost That I Need (It's Not All Physical, It's Mental Too). If You Haven't Been Here Yet, All I Can Say Is That You Are Really Missing Out. There's No Other Place Like It.
Fantastic experience: I recently had the pleasure of working with Daniel since April and I cannot speak highly enough about the incredible experience. As someone who has never tried any fitness programs in the past, I can confidently say that Dan is the best. From the moment I walked into Gym, I felt welcomed and motivated. Daniel exudes passion for fitness and it truly shows in his teaching style. His deep knowledge of exercise techniques, anatomy, and nutrition is evident in every session, making each workout not only effective but also educational. He constantly provides constructive feedback and encouragement, ensuring that we maintain proper form and maximise our results while avoiding injury. Overall, I cannot recommend Dan highly enough. He is a true professional with a genuine passion for helping others achieve their fitness goals. If you're looking for an exceptional fitness instructor who will challenge you, inspire you, and guide you on your fitness journey, look no further. He is the one you need.
Fantastic experience: I first attended one of Daniel’s classes about a year ago thinking my fitness level was above average, i soon realised that by rushing through I was doing most things incorrectly which meant that not only is it not effective it could lead to injury. I’m always astounded by Daniel’s knowledge and how different each session is and I feel that In just one year I feel stronger and fitter. I also decided to take one to one classes just to give me that extra push and although it’s tough and Daniel is straight taking it’s by far the best Personal training I’ve experienced. The group session are brilliant and I’ve met some lovely people which have always made me feel welcome and very quickly I felt part of something. What ever your age, size, background etc we are all equal so come and join us, you won’t regret it?
Fantastic experience: I have only been attending the group sessions for three weeks and I can honestly say “ I love it “. It is intense and challenging but from the start Dan gave me the mindset that if I can master the technique, there is nothing I won’t be able to do! He guides me through each move to ensure I have the right technique at the same time ensures I am working as hard as I can and is a great motivator. The gym itself is great, the people and atmosphere is positive, it has all the equipment and space needed for the sessions. It’s a hidden gem !! The workouts are designed to be different for each session, keeping you constantly engaged. The feeling I get at the end of the session is amazing, makes me feel great and wanting more!! recommended !!! Bal
Fantastic experience: It has been an awesome experience. Dan cares a lot about the fitness journey of his clients and is really big on getting feedback before, during and after training. He has really helped me to push further in my fitness journey. The training is always different and challenges me. I highly recommend Dan! - Michael
Fantastic experience: I've been going to the classes for about a couple of months now. They are always intense and challenging with each class being different from the last. I have already started to notice improvements in my overall fitness. Daniel is very personalable, interested in your story and always on hand to make sure the exercises are performed in the correct way with good form.
Fantastic experience: Dan is an excellent trainer. My partner and I are doing couples PT and he is able to adapt all of the sessions to our individual capabilities. You always know that he is keeping an eye on form, ensuring that you get the best out of the exercises. He is able to adapt quickly and think on his feet when setting out circuits, and can identify when you may need to switch up the type of exercises that you are doing due to fatigue. It is easy to trust Dan and he is clearly very knowledgeable. Would recommend 100%.
Fantastic experience: Class coach with unrivalled S&C knowledge, massive variety in the circuits and a great atmosphere in the gym
Fantastic experience: Always a great workout and every class is different and challenging.
Fantastic experience: Solid training and pushes you out of your comfort zone to get the best results!
Fantastic experience: Top class training for all levels
Fantastic experience: Fab space, equipment and owner :D
Fantastic experience: Best personal trainer around! His main goal is for you to succeed at yours, I've had various trainers before and the effort Dan puts in is unrivalled.
Fantastic experience: Amazing training sessions led by a really great guy. I have always enjoyed my time training with him. This was really helpful and was needed for me. This was also my best experience with a personal trainer who was really helpful, Highly recommend
Fantastic experience: Dan is an amazing trainer, and having had 1-2-1s I can say he is a true motivator. Highly recommended
Fantastic experience: I've been training with iAMDEFiANCE for a good few years and what can I say except very professional , very good PT training and circuit training is another level. I recommend iAMDEFiANCE 110%
Fantastic experience: I can honestly say he knows what he's doing. You will get results with him, if you put the work in. He's very inventive, knowledgeable and comes up with ingenious ways to working out. He is one of the best out there. Get up and go to him. For a better you.
Fantastic experience: Great equipment and great sessions with very knowledgeable tips and exercises from Dan. If you really want to be tested highly this is definitely the place to go. ♂️
Fantastic experience: Fantast trainer. Very good at helping with techniques and advising how to lift or move true... Very enjoyable classes great trainer and training
Fantastic experience: The best fitness classes around. very good work rate and can really see the difference just after afew weeks
Fantastic experience: I’ve been going to I.am.defiance for a year and a half now, and although it has sometimes been some of hardest workouts I’ve done, the classes have definitely improved my fitness and my strength. The classes are really friendly and the layout and structure is always different, so you’re always having to push yourself harder. I would recommend the classes to people of all fitness levels as the exercises can be adapted and it’s a class that’s gives you something different to your standard gym/fitness classes.
Fantastic experience: All I can say Daniel is amazing. He shows commitment, perseverance and patience. The back story-my child, aged 14 has autism and has suffered with mental health issues, bullying and feeling isolated. Attending sessions for almost a year and his confidence has improved. His concentration, attitude and mental wellbeing has improved drastically. We appreciate Dans support as he has taken time to understand him. Highly recommended!!!
Fantastic experience: I have been training at iAMDEFiANCE FiTNESS with Dan for a couple of years. Great training facilities with the best classes around. If you want results look no further a hidden gem of a gym where no two workouts are the same. If you want to improve your health and fitness this is the place!
Fantastic experience: I can’t recommend Dans sessions enough!! Every class is different and each week is a new challenge. He explains new exercises really well, telling you what muscles/areas are working and how not to hurt yourself… Every time I finish I’m convinced the class can’t be beaten but they get better every time!! When you have been once you will 100% be addicted!!!
Fantastic experience: I have trained with Daniel back in 2018 for about 12 weeks . The courage and support he gave me at that time was amazing. Daniel know how to train individuals according to their strengths and abilities. I wish the gym was close to my area I would have continued.
Fantastic experience: Only been going to Dan’s circuits for a couple of weeks now but they’re one of the best I’ve done! Great group and the time Dan has spent with me at the classes making sure I understand what to do is brilliant and helps with the nervousness of being the ‘newbie’ Would highly recommend and can’t wait to try more of Dan’s classes and PT sessions
Fantastic experience: I have had PT sessions with Dan and I can’t recommend him enough! He really is a true motivator. he really pushed me throughout my training and showed me just what I was capable of.A very supportive trainer who is very passionate about what he does.
Fantastic experience: Best PT in the game for me.Dan will push you and you may think he is strict at first but when you realise that it’s all for your benefit you will see amazing results. Trained with Dan for a good while and the transformation and in my body and the guidance he gave me was top class.
Fantastic experience: Can’t recommend Dan enough. Dan is so knowledgeable in terms of training and how best to achieve goals. Dan really pushes you physically and mentally, in both pts and classes. Every session is different and a great atmosphere. An amazing gym!
Fantastic experience: There’s a lot of PTs out there using the same basic techniques for each client they have, without investing time or taking into account the fact that each one is individual. Daniel understands that what may work for one, might not work for another. He finds out what motivates us to finish strong and what drives us to get those extra 3 reps in. He adapts and learns how to get the best from his clients dependent on the goals they want to achieve. Rather than just telling you to do an exercise, you also get the knowledge of why you are doing it. He gives 110% into his classes and sessions as long as your willing to give 100% back. Whether it’s sports specific training, S&C, circuit classes, boxing, group sessions, weight loss, muscle gain, Daniel will have you covered. Great atmosphere, great vibes.
Fantastic experience: This bespoke fitness gym is amazing. The circuit classes are the best I've ever done and they will push you to your absolute limit each and every time. No two classes are the same. The 1-2-1 PT sessions are also brilliant and you can also train with your partner and or friends which motivates you to be your best. If you want to get healthy and in shape then this is the place to go!
Fantastic experience: If your looking to start your fitness journey or looking for something to push your fitness journey further, then this is the place. The classes are amazing, but don't think you will get overlooked as Daniel will be there correcting your form, pushing you & giving his extensive knowledge to you. Daniel has a passion for what he does & it shows through in his work. The people here are welcoming & will push & encourage you through your workout no matter what fitness level your at. I can't recommend iamdefiance enough.
Fantastic experience: Literally the most intense, yet challenging, yet rewarding, yet exhausting, yet THE BEST monthly membership you'll ever spend!! I've PT'd with Daniel also, and not only do you see your body shape up with Daniels knowledge surrounding each exercise, you can be sure that Daniel has done every inch of his homework on whatever it is he's asking you to do!! Highly recommend 5
Fantastic experience: This place is more than just a gym it’s an experience, embodied with a trainer and group of people who all share the same drive to be more successful after each and every session. Big shout out to Daniel the trainer, I have been attending classes now from when they first began back 5 years ago and with his knowledge and skill set of the field he works in, he still manages to deliver a challenging & different session week in week out!!!!
Fantastic experience: I remember dreading walking into my first group session alone, feeling intimidated but this soon changed as Daniel made me feel welcome and put me at ease. Daniel has a talent for keeping the workout sessions fresh, and engaging. This is what brings me back! The workouts are so varied, and challenging in the best way possible, you will never be bored! The gym is equipped with everything you could imagine or want. Daniel is always watching which is great as he corrects form, I have learnt lots since have PT sessions with Daniel. Any level of fitness is welcomed, you won't regret it.
Fantastic experience: Dan is an amazing trainer, and having had 1-2-1s I can say he is a true motivator. Each session was varied but every session is made to push you and smash through your expected limit. His mindset and approach is second to none and that is infectious when training! Would highly recommend if you are looking to change your attitude towards training.
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