
Information about Fortified
MK18 1BS, Bicester
Opening hours
- sunday: (closed)
- monday: 6h-20:30
- tuesday: 6h-20:30
- wednesday: 6h-20:30
- thursday: 6h-20:30
- friday: 6h-19:30
- saturday: 8h-12h
Our comment from FitFit UK about Fortified:
Fortified is a vibrant fitness center located in Winslow, UK, known for its welcoming atmosphere and expert coaching team. Members rave about the strong sense of community fostered by both the coaches and fellow members, making it feel more like a family than just a gym. Coaches provide personalized guidance and encouragement, ensuring that every individual can reach their fitness goals regardless of their starting point.
Users highlight the high-quality equipment and recent refurbishments, creating a modern and comfortable environment to train in. The availability of multiple class times and easy parking adds to the convenience, accommodating a wide range of personal schedules. The small group training sessions contribute to an engaging and focused workout experience, with members often noting improvements in their strength, fitness, and overall well-being.
Despite the outstanding achievements, a few members mentioned that it can be challenging at times, but the hard work is seen as worth it for the results they achieve. Overall, Fortified stands out for its friendly, supportive atmosphere and a dedicated team that works tirelessly to help each member become their best self.
Fortified: Opinions
Fantastic experience: The gym is for all ages and abilities, yet the coaching is tailored to each individual. The coaches are always cheerful and up for a laugh, but they take your training journey seriously. You will sweat, swear and hurt, but feel like a million £££. And leave every session feeling better than you did after the one before. Absolutely love this place. Try it. You won't regret it.
Thank you so much Tanya! Awesome review to receive, exactly the feedback we work so hard for.
Fantastic experience: Having been a member since 2019 when I was a mere 79,the gym has given me a new lease of life and improved my general fitness no end. I have now completed over 320 sessions and look forward to many more with my current target being 500 hopefully sometime in 2026. The friendly atmosphere and excellent coaches make each session a pleasure and highly recommend Fortified to anyone of any age looking to improve their fitness, Roland Smith.
Thank you so much, Roland. Incredible to hear your 2026 goal! We're all extremely grateful for your loyal attendance and positive attitude within the 10:00 crew. Keep it up!
- Rich.
Fantastic experience: I’ve never been a person to go to a gym but 3 years ago I gave Fortified a try. Since then it has become a fundamental part of my weekly routine, made me fitter, healthier and lighter - all of which help me with my passion for hillwalking. I also feel part of a close community that appeals to my competitive instincts and keeps me honest when I’m giving my all at 7am classes.
Thanks for the review, Paul. It's awesome to read the value you see in being a member, thank you for your effort and contribution to the 7AM sessions and community.
Fantastic experience: I have been going to this gym for a couple of months now, and I have been very pleased with everything. The coaching is excellent, the training plans are meaningful and goal-driven, the equipment and standards are top level and the overall experience is amazing thanks to the sense of community. I want to give a special shout out to Ethan for helping me out recently with some injuries that I've been going through. He pulls me aside and coaches me with specific movements to help me improve my recovery and I am extremely grateful for his overall support. Life-changing decision joining this gym was!
Thank you for this generous review, Mauro! Thank you for your hard work and effort in the gym.
Fantastic experience: When I spoke with Rich early last summer he made some pretty big claims on what Fortified could offer. 8 months later they have delivered all that AND MORE! After years of avoiding the gym I now look forward to every session every week. Best of all are the results - beyond what I ever expected and making a huge difference to how I look and feel every day. If you are serious about wanting the benefits of strength and mobility training and want a place you can enjoy the process, then do yourself a favour and contact Rich and the team. There's a reason they only get 5* reviews.
Thank you Damon, I remember our first conversation very clearly. I knew the impact that was waiting for you on the other side of that first decision, it's extremely rewarding/satisfying to see you reaping the results now.
Fantastic experience: Been attending for quite a while! A fab gym!! Personalised, sociable and very inclusive space! ✔️
Thank you for the review and for being a special and valued part of our community, Reva!
Fantastic experience: I have been a member for 6 years - hopefully that shouts out - this is the place to go for “expert coaches who care and are motivated to help you achieve your fitness goals and as well as your well being”. Plus you become part of a wonderful community of all age groups. What are you waiting for.
6 years! Amazing, thank you for your unwavering positivity and support throughout the 6, Jenny.
Fantastic experience: Really friendly crowd in modern facility and dedicated trainers
Thank you Ed!
Fantastic experience: Joined in November 2023 and have loved every session since. The coaches are amazing, knowledgeable, friendly and above all, they know how to ensure the sessions are enjoyable and challenging. It’s more than just a gym, it’s a community of like minded positive individuals who want to improve their well being, and at Fortified there is a team of fantastic people to help you achieve your goals.
Thank you so much Simon. I'll ensure Ethan makes your next Engine session extra 'special' as a reward!
Fantastic experience: The best decision I made 4 years ago. A non negotiable in my daily life and a space where I have found freedom to explore the right health goals for me.
Thank you Ruth!
Where do we even begin? You're a huge part of what makes this community special. If we could, we'd give you 5 ⭐️ back.
Fantastic experience: I’ve been a full time member at Fortified for 3 months and the improvement in both my physical and mental health has been incredible. I feel stronger, more energised and always leave the sessions feeling ready to take on the day. The whole team work really hard to push us to achieve our goals whilst making sure we feel comfortable. I’ve been to a few gyms including PTs prior to joining Fortified and nothing has ever stuck until now. I love every session and working out doesn’t feel like a chore. I’m so grateful to be part of the Fortified community and for all of the hard work that Rich and the team put in to make that possible.
Thank you Katie, this is brilliant to read. From being so nervous on our initial chat to thriving in the gym after only a few months, what a journey!
Fantastic experience: A Gym with heart - Fortified offer group PT sessions, but it’s so much more than that. The team are so kind and helpful, not only making the sessions accessible (for all abilities) fun and just the right amount of challenging, but they also offer continuous support for your whole fitness journey, tailored to what you need. I was so nervous when I joined, (I’m not a natural gym person) but it’s a great place to go - everyone is friendly and it is always a comfortable place to be…. It really is an impressive place, that makes working out a lifestyle. For those looking for a social angle they often offer extra events too. Honestly they couldn’t work harder to make this a great experience.
"A Gym with heart." Don't make me cry Tracy!
Thanks so much, you've nailed the vision we try to create every day!
Fantastic experience: I have never been a part of something like Fortified before, it’s so much more than a gym, being PT led for small groups, never more than eight people to a PT. I say I feel a part of something because not only does it get results, it has real heart. There is a genuine community there and this feeling extends between members and PTs alike. There’s none of the usual gym cliqueness, no awkward feeling if you’re new. Yes some members have been there for several years and others for only a few months, but everyone is treated with the same warmth and interest. As far as health and fitness goes, the PTs meet you where you are and take you forward at whatever pace suits you, bearing in mind any limitations or ambitions you may have. I’m lifting more than I have before with better form and never injuring myself as I did at ordinary gyms. Fortified is so different to those, I never get bored because there is no dull routine, but also I never feel I’ve left without really putting in some effort and moving forward. That’s so valuable, I can’t imagine ever going anywhere else.
Thank you so much for this Sally. I'm a little nervous that people will think this review isn't genuine as it is literally perfect and everything I could only wish people think of what we've built. Music to my ears!
I know I can speak on behalf of the wider team in saying that we all look forward to seeing you and David whenever your names are on the booking list. So a big thanks to both of you for your training efforts and contribution to the community also.
All the best, Rich.
Fantastic experience: After 4 sessions it is really apparent that Fortified care about the people who have stepped into there community. The team are helping with my core fitness as I head towards The London Marathon 2025 at 63 I am no spring chicken. I have limited movement to my left arm and hand movement including strength and grip. The team each session has paid attention to my inabilities due to my condition and adapted some aspects of my training and my confidence is improving as well as my upper body abilities as I focus on what I can do rather than what I can't! I am very grateful for there support and very much enjoying the sessions. Thanks Guys
Wonderful to hear, Tony. Thank you! The best part is... You're just getting started. I'm excited to see where you in a few months time.
Fantastic experience: Amazing community spirit. Fantastic trainers and great training programmes. Highly recommend
Thanks so much Michelle!
Fantastic experience: I discovered Fortified in the summer of 2024 and I have not looked back at all. It has been able to offer me everything I need and more I was not expecting to meet such a lovely group of people and now I feel like I am part of the Fortified family. Rich and all the team are so considerate and motivational . Thank you
So pleased to read this Jacky, I was confident it'd be a great fit for you when we first met. Thank you for your dedication to training and the community spirit.
Fantastic experience: Joining Fortified 2 years ago was one of the best things I have ever done. From getting physically faster, fitter and stronger - and lifting weights I never thought I would - to being part of an amazing community. The small-group PT workouts are tailored by a set of first class coaches, and are 45 minute sessions of strength and functional cardio fitness. Every session is different and designed to provide a full body workout over the course of each week. I can turn up, not think about what I have to do and work out within a fun and welcoming environment. Whether you're starting out on your fitness journey; have done exercise in the past and want to revitalise yourself; or are a seasoned athlete looking for something more from your workouts, Fortified has something for you. I can't recommend Fortified more highly.
What a journey, Jo! ❤️
Thank you for the detailed review, also. Means a lot...
Fantastic experience: An amazing coaching team and great community of members..
Thank you Sam!
Fantastic experience: Great place and great team!!
Thanks so much Milly!
Fantastic experience: Great encouragement and instruction from the coaches and great members, making it more of a community than just a gym
Thanks Kevin for the review and for being one of said great members for so many years now!
Fantastic experience: Great place to work out, the coach’s are friendly and at time funny. They work us hard but it is worth it. Over the year I have lost weight, feel fitter and stronger to deal the stresses of life. Would recommended to anyone.
Thank you so much for the great review Trudy, thanks for being a part of our fitness family! - Rich.
Fantastic experience: Fortified team is delivering much more than then are communicating. 100% recommend to join and improve your fitness goals
Thank you Chirag, we always look forward to your happy face at 06:00!
Fantastic experience: Without doubt this is the best PT style gym locally to me in Winslow. Knowledgeable & friendly coaches, with a real passion for getting to know everyone individually and help you overcome whatever health issues you might have. Really lovely team atmosphere in the classes, everyone is friendly, and I never feel self conscious. My strength and fitness has improved, I’ve grown in confidence and my menopause symptoms are very much improved! Loads of class times, free easy parking, high quality recent refurbishment and addition of fab new coaches! Love this place!
Thank you so much for the amazing review Venetta!
Fantastic experience: I joined Fortified Gym in January after not attending a gym since before COVID. All of the team are really welcoming, knowledgeable and really care about your experience in the gym and how you are progressing. I find the group PT sessions much more efficient than when I used to go to the gym on my own. You don't have to think about a programme or what exercise you are doing next, and you don't have to wait around for a piece of equipment to be free. I am fitting more into a 45 minute session than I was when I would be at the gym for over an hour. I would highly recommend Fortified to anyone wanting to stay fit, no matter what level you are at.
Thanks for the great review Chris, been a pleasure to coach you over the past couple of months!
Fantastic experience: I have been going for a few weeks now and have found a friendly and fun environment to attempt to achieve my fitness goals. The team are genuinely great and each session has been hard work but worth it. The guys there have a genuine interest in each person who walks in the door, it's very impressive to see.
Thanks for the great review Oak! You've made a great start to training and we're all really excited to see the progress you make over the coming months.
Fantastic experience: This is a brilliant gym with first class equipment but critically it has brilliant coaches who guide and encourage and never, ever judge! If you think you should be a bit more active but need a little more motivation and encouragement - sign up asap!
Thank you so much for the great review Steve and more importantly thank you for being such a loyal member and huge part of the community!
Fantastic experience: I started here in November '23 as a relative newbie to gym training - I'm really enjoying it and the environment is very friendly - I am pushed to achieve my plan and feel great for it afterwards - I even have a mentor to help me. Would highly recommend.
Thanks so much Alison! We're really enjoying coaching you and it's a pleasure to be a part of your progress.
Fantastic experience: Continuing to provide a fantastic service despite what lockdown has thrown at them. These guys are helping to get me in the best shape of my life and mean that I've got more room for mince pies
"This is how all gyms should be." That's it... I'm retiring! My work here is done... Thanks so much for the great review Tim, we genuinely look forward to training you. Thank you for becoming a great part of our gym community!
Fantastic experience: From 'I don't like gyms' to loving 6am workouts with the very best trainers in Buckingham - always fun, effective and friendly. Update: none of that changed during the multiple lockdowns, training went to Zoom and the quality of the training didn't change. Back in the gym, completely Covid compliant and consistently excellent. Don't we all need something that's constant! Still totally recommend.
Love this mindset transformation Shanti! Thank you so much. - Rich.
Fantastic experience: I attended Intent 2 Improve gym, based in Buckingham on their 28 day challenge. Their team of expert coaches are results driven, and results I had. I didn't join to lose weight. I joined to become stronger and fitter, and make some changes being a more mature woman. There are changes, which are significant. I feel stronger already, more energy, more active. I need less sleep, and am far more energised during the day. My attendance has resulted in my motivation for exercise returning. I'm happier and brighter too, and others have noticed. My skin has also changed in appearance in some areas. Being into sport and nutrition most of my life I knew the benefits, but Intent 2 Improve, owned by Richard with amazing staff has shown how amazing those benefits can be. It has a family feel. All other members make you feel very welcome. Staff want to get to know you. It's very personal, which is very important. I've joined as a full member now. If you're not convinced they can make you fitter, stronger or leaner, Intent 2 Improve offer a money back guarantee if they don't achieve. Keep my money!
Thank you so much for the amazing review Sharon, we've thoroughly enjoyed training you over your first 28 days and look forward to taking that progress even further going forward!
Fantastic experience: Had my first session yesterday excellent instructor, great pace for a newbie, clean tidy gym.
Thanks so much Nicki - See you again soon!- Rich.
Fantastic experience: Amazing Gym! Expert coaches and such a great atmosphere.
Thanks so much for this Charlotte, what a nice surprise to receive!
Fantastic experience: Next time you wander down Castle Street peer in through that Glass Eye in the window and see what fun we are all having! This is not like any other gym! We are having fun, even at 6am on cold frosty mornings! I thought gyms were basic, brutal and boring places full of self motivated body beautiful, super fitness freaks (unlike me, a mere mortal). Intent2Improve is different; the personal trainers are constantly monitoring and motivating, the exercise diet is varied, manageable, interesting and personally tailored, and there is constant encouragement from fellow clients all having a good time, even when sweaty and knackered! This is a gym with a buzz so come and peer in through that window! Then join us and see for yourself.
Thank you Andrew, for the great review and being such a big part of our gym community!- Rich.
Fantastic experience: I joined these guys with my Son to help him get back in to exercising after a major injury, all the guys have been fantastic with my son, pushing him just the right amount and he loves it. What I did not expect is how much I do, I can feel a difference and more importantly I really enjoy it. I can not recommend these guys highly enough whatever your level of fitness.
Thank you for the review Simon, it's really been a highlight of the last year for us to see George's progress. The fact you've gotten into the training as well makes things even sweeter. You've both added a great dynamic to our training community.- Rich.
Fantastic experience: Love training with the guys at Intent 2 Improve. Keeps me pushing on and building strength and confidence. Whatever level fitness, ability or age they’ll build a programme for you and support you to achieve your goals. Highly recommended!
Cheers Wayne, always a pleasure to help you stress bust on a Friday morning!
Fantastic experience: Intent 2 Improve does exactly what it says on the tin. You come with the intent, and the team of dedicated, enthusiastic professional coaches will provide you with the skills to achieve your personal goals, but more importantly to maintain them. Can’t recommend the team enough.
Thank you for the quality review Bev, and well done on everything you have achieved so far!- Rich.
Fantastic experience: I highly recommend intent as they are by far the best quality of personal trainers in Buckingham from the state of the art facility to the energetic and knowledgable personal trainers. I wouldn’t hesitate in booking in for your trial.
Top man, thank you Jack!
Fantastic experience: Great motivational way to work out, get fit & improve your mental health - while making new friends. I’ve been a member for over 2.5 years & wouldn’t train anywhere else.
Thank you for the review Penny, and all of your support from where I started to the great team and facility we have now.- Rich.
Fantastic experience: I2I has helped my fitness immensely over the last 9 months. The coaches are professional, experienced and knowledgeable, they ensure that the correct techniques are being used, and they are mindful of long term issues and injuries that may require a change to the program. There is also a friendly, supportive and non-competitive atmosphere that means that people of all abilities can train together comfortably. The 1:4 sessions have a variety of exercises that change weekly. Team Training with up to 15 people is great fun and an opportunity to meet more of the ever growing band of trainees ...
Thanks for the great review Peter, you've summed up how we hoped you'd feel perfectly! :-)- Rich.
Fantastic experience: This gym has been an important part of me for nearly 3 years! Great support and awesome coaching for whatever your goals are now or for whatever they become! Super easy App to book your sessions and a fab bunch of new friends made since I started! Exercise is not only good for the body but also the mind and this is the place to do it! #ifheinikendidgyms #trainwithintent
Thank you K, it's been a real pleasure training you through various goals over the past couple of years.- Rich.
Fantastic experience: Love going to this gym personal trainer extremely friendly and make sure you work hard I am deaf and this is best gym I have join in why? People and staff are friendly. Way to follow their instruction Plus how many gym offer social event including climbing Ben Y Fan recently What are you waiting for ? Come and join us
Thank you Katie, we love training you and it's always fun to have you involved with our social events.- Rich.
Fantastic experience: This is the best gym/personal training I’ve experienced! Professional, knowledgable, fun instructors. Small group intense training, varied sessions, strategically planned to achieve overall fitness. My strength and fitness are improving week on week! Thanks Richard, Bryn, James & Ali
Thanks for your great feedback Debbie.- Rich.
Fantastic experience: After having my daughter it’s so nice to finally feel strong. I2I have been amazing at supporting me through my journey to get stronger and fitter after having a baby. It’s been great being able to weight train safely and get results. The trainers have an immense amount of knowledge and respect for the changes our bodies go through as mums!
Thank you Sharon for the review. Keep up the good progress.- Rich.
Fantastic experience: I have been training with the team since January and I can honestly say I have enjoyed every session. All of the trainers are professional, motivating and friendly and I have always felt at ease with them. Before joining, I hated the gym but Intent 2 Improve is a very different experience. They are always pushing me to go further and I also really enjoy the small group training. The other members are all very friendly and welcoming. I am now fitter. stronger, healthier and I always feel really positive after a session. I would thoroughly recommend this place to anyone.
Thank you Michelle for the great review and for bringing your positive energy to every session!- Rich.
Fantastic experience: I’ve been training with Rich and the team now for several years. I hated the gym and had tried a couple of other trainers before I found Intent2improve. I really enjoy the training and going to the gym now. I’m worked hard but never too much that I couldn’t train again the following day. Relaxed and knowledgeable and very motivational. My well being and mental health has significantly improved and stress levels are manageable due to training with the team. Other members are like minded and welcoming. I’ve gone from a gym and training hater to someone who goes at least three times a week.
Thanks so much Lottie. It's been a pleasure training you from the humble beginnings, truly appreciate your support and praise throughout the past couple of years.- Rich.
Fantastic experience: Hands down THE best place for training in Buckingham! Rich and the team are amazing and very knowledgeable, I can guarantee, you'll be unlikely find another gym or personal trainer in the area that devotes as much care, time and attention as the team here at Intent 2 Improve. Would I recommend them? - Yes, and already have!
Thank you Chris, it was good to see you yesterday. Welcome again anytime.- Rich.
Fantastic experience: I highly recommend the team at Intent2Imrpove. I have only been training with them around 5 weeks and have already seen a massive improvement in my health and wellbeing and others around me are noticing it too. Everyone is so professional, friendly and supportive. I just love it and now go as often as I can, I even missed going over the Christmas break!
Thanks for your great feedback Becky.- Rich.
Fantastic experience: I’m absolutely loving Intent to Improve. Just nearing the end of my trial month and intend to sign up for the foreseeable future. The team are great, really motivating and interested in my personal target which is the run the London Marathon fit and strong. All sessions challenge me to the limits and are never the same! I’m already feeling the benefits when I’m out running. There is a lovely community feel to sessions.
Thanks for your great feedback Sarah.- Rich.
Fantastic experience: I’ve trained with I2I for 6 months and had a top experience. The guys make you feel welcome from the moment you walk in and the quality of training is second to none. Rich, Tayla and Bryn are great at tailoring and fine tuning sessions towards the clients but by no means do they go easy on you. You will be encouraged to push your limits beyond what you thought your body was capable of. Big thank you to the guys and all the best for the future. Raf
Thank you for the kind words Raf.- Rich.
Fantastic experience: What a great professional team of instructors we have at Intent 2 Improve . Their genuine interest and impartial advice to your wellbeing, fitness targets and aspirations make it such a positive experience. Trial period completed and now into membership, my improved fitness level is already being felt from the tough classes, which has been a firm reminder to me that we are nothing without good health. In no particular order .. Thank you Richard, Tayla and Bryn ..
Thanks for your great feedback Michael.- Rich.
Fantastic experience: I had personal training at Intent To Improve since I worked with the owner, Richard Roach, 3 years ago at a different gym and he helped me lose 2 stone. Richard invests in himself with top books, courses and he's a top gym instructor and understands fitness in a way most coaches don't. Recently I put on a lot of weight so I bought training sessions from Intent 2 Improve and I'm feeling great and losing weight again
Thanks for your great feedback Niraj.- Rich.
Fantastic experience: It’s hard to articulate the difference that Intent 2 Improve makes. So much more than a gym, it’s a diverse community of wonderful people all with a common goal – a commitment to improve; to train with intent. In the ten months that I’ve been a member I’ve seen massive improvements in my fitness and strength, and met some awesome, inspiring people that I’m now proud to call friends. Training alongside like-minded people makes all the difference – we work hard, and you can always rely on support from the excellent team of trainers and other members to give you that extra push you sometimes need. I’ve spent the last decade kidding myself that I didn’t have time to go to the gym regularly. I finally realised that I didn’t have time not to…
Thank you so much for the review P-Battle! Especially love the line "I’ve spent the last decade kidding myself that I didn’t have time to go to the gym regularly. I finally realised that I didn’t have time not to…" That's powerful! We love having you at I2I and hope that it'll continue to be the case for a long time yet.
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